{"title":"Business \u0026 Economics--Advertising \u0026 Promotion","description":null,"products":[{"product_id":"obvious-adams-the-story-of-a-successful-businessman-new-business-edition","title":"Obvious Adams -- The Story of a Successful Businessman: New Business Edition","description":"OBVIOUS ADAMS was first published as a short story in the \u003cbr\u003eSaturday Evening Post in April, 1916. Though it was the story of an \u003cbr\u003eadvertising man, it was quickly recognized as presenting a germ idea \u003cbr\u003ebasic to outstanding success in the business world and the \u003cbr\u003eprofessions. \u003cbr\u003eHarper \u0026amp; Brothers brought out the story in book form in \u003cbr\u003eSeptember of the year of its publication in the Post. \u003cbr\u003eThe book met with a ready sale. In reviewing it, the New York \u003cbr\u003eTimes said, \"The young man who is going to seek his fortune in the \u003cbr\u003eadvertising business should have Obvious Adams for a handbook. \u003cbr\u003eIndeed, any young man who is going to seek his fortune in anything \u003cbr\u003emight be aided by the common sense and business acumen displayed \u003cbr\u003ein this little volume.\" \u003cbr\u003e\"Obvious Adams\" soon became a legendary character. He was \u003cbr\u003equoted in business conferences and at board meetings. Heads of \u003cbr\u003ecompanies wrote the author to ask if the hero of the story was a real \u003cbr\u003eperson; that if he was they wanted to engage his services. His \u003cbr\u003e\"obviousness\" influenced the thinking of some of the outstanding \u003cbr\u003eindustrial leaders of the day.\u003cbr\u003eFun Way Learning Press is now proud to publish a new Business Edition of this classic text, updating some of the author's original usage and including a Manager's Toolkit for the business owner or executive who wants to leverage the \"obvious\" in his or her own business.\u003cdiv style=\"display:none\"\u003eISBN-10: 0990790908\u003cbr\u003eISBN-13: 9780990790907\u003cbr\u003eAuthor: Updegraff, Robert R., N\/A, N\/A\u003cbr\u003ePublisher: Fun Way Learning Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Fun Way Learning Press","offers":[{"title":"Paperback (Sep 2014)","offer_id":45657354764485,"sku":"9780990790907","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780990790907.jpg?v=1768891183"},{"product_id":"prospectos-de-100m-como-conseguir-que-los-desconocidos-quieran-comprar-lo-que-vendes","title":"Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes","description":"\u003cp\u003e\u003cstrong\u003ePuedes conseguir 2, 10 o 100 veces más clientes potenciales de los que tienes actualmente sin cambiar nada de lo que vendes...\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEste libro contiene las estrategias de las jugadas que me llevaron de dormir en el piso de mi gimnasio, a ser dueño de una cartera de empresas que generan 200.000.000 de dólares al año en menos de una década.  Quieres saber cuál es la mayor diferencia entre esos dos periodos de tiempo? La cantidad de clientes potenciales que obtuve.\u003c\/p\u003e\u003cp\u003eEl problema es el siguiente: la mayoría de los propietarios de negocios no saben cómo conseguir prospectos.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEscribí este libro para resolver tu problema relacionado a los PROSPECTOS. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHoy en día, nuestras empresas generan más de 20.000 nuevos clientes potenciales al día en dieciséis sectores diferentes.\u003c\/p\u003e\u003cp\u003eY lo hacen siguiendo las pautas especificadas en este libro. Una vez que las conozcas, no podrás dejar de aplicarlas. Son tan poderosas que funcionan incluso sin tu consentimiento.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDentro encontrarás...\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLa forma más fácil de obtener cinco clientes nuevos mañana mismo.\u003c\/li\u003e\n\u003cli\u003eEl sistema de enganche-retención-recompensa para transformar contenido en clientes potenciales\u003c\/li\u003e\n\u003cli\u003eEl marco publicitario de 6 piezas que consigue que más personas -especialmente desconocidos- quieran comprar lo que vendes\u003c\/li\u003e\n\u003cli\u003eLa pregunta que convierte inmediatamente a cualquier desconocido (por más frío que sea) en un cliente potencial.\u003c\/li\u003e\n\u003cli\u003eLos 7 métodos de recomendación directa responsables del 30% de mis ventas\u003c\/li\u003e\n\u003cli\u003eLas estrategias para captar afiliados que conseguirán que te enseñen sus secretos para ganar clientes potenciales sin costo alguno.\u003c\/li\u003e\n\u003cli\u003eEl acuerdo con las agencias de publicidad con el que conseguirás que te enseñen sus secretos de captación de clientes potenciales sin costo alguno\u003c\/li\u003e\n\u003cli\u003eEl marco para \"salir a la calle\" y conseguir clientes potenciales en menos de 2 semanas.\u003c\/li\u003e\n\u003cli\u003eY todo lo demás que hizo que nuestras empresas consiguieran toneladas de clientes potenciales... rápidamente.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eY la mejor parte es... que podrás utilizar estas herramientas para conseguir más clientes potenciales en menos de una hora después de haber leído este libro. 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Do You? \u003cp\u003e\u003c\/p\u003eFACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.\u003cbr\u003eFACT! Captions under photos get 200 percent greater readership than non-headline copy.\u003cbr\u003eFACT! Ads with sale prices draw 20 percent more attention.\u003cbr\u003eFACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.\u003cbr\u003eFACT! Four-color ads are up to 45 percent more effective than black and white. \u003cp\u003e\u003c\/p\u003eNew York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to \u003ci\u003eCashvertising\u003c\/i\u003e--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. \u003cp\u003e\u003c\/p\u003eLike a wild roller-coaster ride through the streets of Madison Avenue, \u003ci\u003eCashvertising\u003c\/i\u003e teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. 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Funciona. Y funcionará para ti.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSin embargo, no hace mucho, mi negocio había empeorado tanto que, literalmente, ni siquiera podía ofrecer mis servicios gratis. Al final de cada mes, miraba mi cuenta bancaria esperando ver progreso (pero no lo había). Sabía que algo tenía que cambiar...  pero qué?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEn los 48 meses siguientes, pasé de perder dinero a ganar 36 dólares por cada dólar gastado. En ese periodo de tiempo, generamos más de 120 millones de dólares en cuatro sectores diferentes: servicios, comercio electrónico, software y tiendas físicas.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePero, a diferencia de todos los demás, no teníamos grandes embudos, grandes anuncios, o un nicho rico. De hecho, ni siquiera enviamos correos electrónicos hasta que superamos los 50 millones de dólares en ventas. En cambio, fuimos capaces de hacer una cosa realmente bien: .... creamos ofertas tan buenas, que la gente se sentía estúpida diciendo que no.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEsto es exactamente lo que este libro le mostrará cómo hacer: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e* Cómo Cobrar Mucho Más De Lo Que Cobras Actualmente...\u003c\/p\u003e\u003cp\u003ea- El Proceso de Pequeño Mercado y Gran Dinero que usamos para enfocarnos con láser en nichos de mercado rebosantes de dinero.\u003c\/p\u003e\u003cp\u003eb- La fórmula \"injusta\" de fijación de precios....cómo multiplicamos por 100 nuestros precios (y conseguimos que más gente diga que sí....de verdad)\u003c\/p\u003e\u003cp\u003ec- El Value Flip...para que nunca más te vuelvan a comparar precios (es una promesa)\u003c\/p\u003e\u003cp\u003ed- El ciclo virtuoso del precio... utilízalo para superar a tu competencia (para bien) mientras utilizas tu producto para atraer a los mejores talentos.\u003c\/p\u003e\u003cp\u003e* Cómo hacer que su producto sea tan bueno que los clientes potenciales encuentren la forma de pagarlo\u003c\/p\u003e\u003cp\u003ea- La ecuación del valor imbatible....para que lo que vendas valga más de lo que tus clientes potenciales hayan recibido nunca\u003c\/p\u003e\u003cp\u003eb- El Cubo de la Entrega....para hacer que la entrega de sus productos y servicios cueste menos pero proporcione más\u003c\/p\u003e\u003cp\u003ec- The Trim \u0026amp; Stack Hack....para maximizar los beneficios utilizando los mejores métodos de entrega.\u003c\/p\u003e\u003cp\u003e* Cómo mejorar tanto tu oferta que los prospectos compren sin dudar\u003c\/p\u003e\u003cp\u003ea- La Pila de la Escasez....cómo utilizar los tres tipos diferentes de escasez en cada oferta que hagas (sin mentir) para conseguir que la gente compre en el momento en que se lo pidas\u003c\/p\u003e\u003cp\u003eb- El Plano de la Urgencia \"Cotidiana\"... para conseguir que los prospectos compren AHORA MISMO, utilizando la vida cotidiana para crear una presión de tiempo real y ética\u003c\/p\u003e\u003cp\u003ec- Bonificaciones insuperables...  y observa cómo se disipan las dudas de tus prospectos mientras comienzan a leerte sus tarjetas de crédito antes de que termines!\u003c\/p\u003e\u003cp\u003ed- Garantías como Dios manda... tan buenas que hacen que cualquiera diga que sí (incluso gente que normalmente nunca consideraría comprar). Le mostraré cómo apilar y superponer los 4 tipos de garantías. Incluso le daré mis 13 garantías favoritas palabra por palabra para que las use usted mismo.\u003c\/p\u003e\u003cp\u003ee- Fórmula Mágica de Nombres para obtener las más altas tasas de respuesta y tasas de conversión de todo lo que haces para conseguir nuevos clientes y mucho más...\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSi quiere conseguir que más prospectos respondan a sus anuncios por menos dólares de publicidad y conseguir que digan SÍ a precios que quitan el aliento...entonces AGREGUE AL CARRITO, utilice su contenido y compruébelo usted mismo.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1963349008\u003cbr\u003eISBN-13: 9781963349009\u003cbr\u003eAuthor: Hormozi, Alex, N\/A, N\/A\u003cbr\u003ePublisher: Acquisition.com\u003cbr\u003e\n\u003c\/div\u003e","brand":"Acquisition.com","offers":[{"title":"HardCover (Jan 2024)","offer_id":45659843788997,"sku":"9781963349009","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781963349009.jpg?v=1768914736"},{"product_id":"the-tipping-point-how-little-things-can-make-a-big-difference","title":"The Tipping Point: How Little Things Can Make a Big Difference","description":"\u003cb\u003eFrom the bestselling author of \u003ci\u003eThe Bomber Mafia\u003c\/i\u003e: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.\u003c\/b\u003e The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. 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If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? \u003cp\u003e\u003c\/p\u003eWharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why \u003ci\u003eNew York Times\u003c\/i\u003e articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eContagious\u003c\/i\u003e, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eContagious\u003c\/i\u003e provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. 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They're raw notes from the trenches. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you want the stuff I was told was \"too much\" for the average reader, \u003cstrong\u003eGRAB A COPY\u003c\/strong\u003e and find out why I should've kept my mouth shut.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: This is supplemental material for the $100M Series. For maximum value, read $100M Offers first. All standard disclaimers apply - your results depend on actually doing the work.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e**Disclaimer: This book is for educational purposes only and does not guarantee results. Business outcomes vary based on many factors outside the author's control. Nothing herein should be taken as legal, financial, or professional advice. 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Es lo que ofreces, cuándo lo ofreces y cómo lo ofreces para ganar tanto dinero como puedas en el menor tiempo posible. Lo ideal es ganar suficiente dinero con un cliente para conseguir y atender al menos a dos clientes más en menos de treinta días. No siempre es sencillo, pero yo divido los Modelos de dinero de $100M en tres etapas: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEtapa I: Conseguir dinero en efectivo: las ofertas de atracción consiguen más clientes por menos dinero.\u003c\/p\u003e\u003cp\u003eEtapa II: Obtener más efectivo: las ofertas de venta adicional (upsell) y venta descendente (downsell) permiten ganar más dinero con esos mismos clientes más rápido.\u003c\/p\u003e\u003cp\u003eEtapa III: Conseguir la mayor cantidad de dinero posible: las ofertas de continuidad maximizan el dinero total que gasta cada cliente.\u003c\/p\u003e\u003cp\u003eEn la vida real, sucede así...\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePrimero, consigo clientes de forma confiable. Luego, me aseguro de que paguen de forma confiable. A continuación, me aseguro de que paguen por otros clientes de forma confiable. Después, empiezo a maximizar el valor a largo plazo de cada cliente. 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Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there \u003c\/li\u003e\n\u003cli\u003ePosition a follower so that it can occupy a niche not claimed by the leader \u003c\/li\u003e\n\u003cli\u003eAvoid letting a second product ride on the coattails of an established one. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePositioning also shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse leading ad agency techniques to capture the biggest market share and become a household name \u003c\/li\u003e\n\u003cli\u003eBuild your strategy around your competition's weaknesses \u003c\/li\u003e\n\u003cli\u003eReposition a strong competitor and create a weak spot \u003c\/li\u003e\n\u003cli\u003eUse your present position to its best advantage \u003c\/li\u003e\n\u003cli\u003eChoose the best name for your product \u003c\/li\u003e\n\u003cli\u003eDetermine when-and why-less is more \u003c\/li\u003e\n\u003cli\u003eAnalyze recent trends that affect your positioning. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. 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Method teaches you how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eObserve: \u003c\/strong\u003e Start with analysis, then use insights to make meaningful connections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistill: \u003c\/strong\u003e Define a clear point of view from which to build a brand that resonates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDifferentiate: \u003c\/strong\u003e Determine and fine-tune the channels and tools that best fit your market.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScale: \u003c\/strong\u003e Amplify your message strategically.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBlending real-world stories with actionable marketing strategy, \u003cem\u003eOdds Are It's Marketing\u003c\/em\u003e is an exploration of what it means to build visibility, credibility, and impact-especially for those who've been underestimated, overlooked, or undervalued. 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