{"title":"Business \u0026 Economics--Development--General","description":null,"products":[{"product_id":"how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands","title":"How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands","description":"\u003cstrong\u003eThis book will change the way you think about marketing forever.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eFollowing the success of international bestseller \u003cem\u003eHow Brands Grow: What Marketers Dont Know, How Brands Grow Part 2\u003c\/em\u003e takes readers further on a journey to smarter, evidence-based marketing. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eHow Brands Grow Part 2\u003c\/em\u003e is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.\u003cdiv style=\"display:none\"\u003eISBN-10: 0190330023\u003cbr\u003eISBN-13: 9780190330026\u003cbr\u003eAuthor: Romaniuk, Jenni, Sharp, Bryon, N\/A\u003cbr\u003ePublisher: Oxford University Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Oxford University Press","offers":[{"title":"HardCover (Oct 2022)","offer_id":45657865617605,"sku":"9780190330026","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780190330026.jpg?v=1768895416"},{"product_id":"strengthsfinder-2-0","title":"Strengthsfinder 2.0","description":"\u003cb\u003eDiscover your strengths and learn how to use your greatest natural talents to get the most out of your life. \u003cbr\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDO YOU HAVE AN OPPORTUNITY TO USE YOUR STRENGTHS \u003ci\u003eEVERY DAY\u003c\/i\u003e? \u003cp\u003e\u003c\/p\u003eChances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. \u003cp\u003e\u003c\/p\u003eTo help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book \u003ci\u003eNow, Discover Your Strengths\u003c\/i\u003e. The book spent more than five years on the bestseller lists and ignited a global conversation, while the assessment helped millions discover their top five talents. \u003cp\u003e\u003c\/p\u003eGallup then unveiled a new and improved version of its popular assessment -- StrengthsFinder 2.0 -- language of 34 themes and much more. 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The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. \u003cp\u003e\u003c\/p\u003eThe silver lining is that \"who\" problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street's A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement-and it has a 90 percent success rate. \u003cp\u003e\u003c\/p\u003eWhether you're a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it's all about Who. Inside you'll learn how to \u003cp\u003e\u003c\/p\u003e- avoid common \"voodoo hiring\" methods\u003cbr\u003e- define the outcomes you seek\u003cbr\u003e- generate a flow of A Players to your team-by implementing the #1 tactic used by successful businesspeople\u003cbr\u003e- ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate\u003cbr\u003e- attract the person you want to hire, by emphasizing the points the candidate cares about most \u003cp\u003e\u003c\/p\u003eIn business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.\u003cdiv style=\"display:none\"\u003eISBN-10: 0345504194\u003cbr\u003eISBN-13: 9780345504197\u003cbr\u003eAuthor: Smart, Geoff, Street, Randy\u003cbr\u003ePublisher: Ballantine Books\u003cbr\u003e\n\u003c\/div\u003e","brand":"Ballantine Books","offers":[{"title":"Hardcover (Sep 2008)","offer_id":46080044794053,"sku":"9780345504197","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780345504197.jpg?v=1776034149"},{"product_id":"working-together","title":"Working Together","description":"In \u003cem\u003eWorking Together\u003c\/em\u003e, a fascinating and invaluable look at why great partnerships succeed, former Disney CEO Michael Eisner discusses how professional partnerships have contributed to his success. 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Christopher P. Briem grew up in the city's Bloomfield and South Side neighborhoods watching that process. Now a regional economist at the University of Pittsburgh, he has spent many years working in multiple registers to document economic change--through his academic research, as a public authority consulted nationally when Pittsburgh is in the news, and as a spirited participant in popular debates about what is still called the Steel City.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBeyond Steel\u003c\/em\u003e collects Briem's encyclopedic knowledge of the city during and after its steelmaking heyday. Briem tells stories about the boundary between resilience and obstinacy, particularly as manifested in the ultimately unsuccessful pursuit of economic development through smokestack chasing. \"Long before the 1980s arrived,\" he writes, \"future prospects for Greater Pittsburgh had decoupled from the prospects of the American steel industry, a reality that to this day remains difficult to accept for a region so long identified with the seemingly monolithic industry.\" At once optimistic and cautious, \u003cem\u003eBeyond Steel\u003c\/em\u003e should help inform debates about how communities across the Rust Belt navigate issues of dynamism, heritage, and deindustrialization.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1606355023\u003cbr\u003eISBN-13: 9781606355022\u003cbr\u003eAuthor: Briem\u003cbr\u003ePublisher: Kent State University Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Kent State University Press","offers":[{"title":"Paperback (Feb 2026)","offer_id":46100104315077,"sku":"9781606355022","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781606355022.jpg?v=1776647576"},{"product_id":"who-are-you-when-you-are-big","title":"Who Are You...When You Are Big?","description":"Who Are You... When You Are BIG? \u003cp\u003e\u003c\/p\u003e It's a simple but essential question that can change your life and the way you lead. The authors have asked more than 1,500 leaders to answer it and have witnessed its power to transform. To be \"BIG\" isn't about ego, title or money. It is about accessing your core inner values and strengths. When you are BIG, work becomes easy and effortless, even in the face of great challenges. The authors are elite professional coaches who have worked with thousands of top performing leaders, from Fortune 100 executives to successful entrepreneurs. Here you will find tools and resources to develop that inner power and discover YOUR brand of authentic leadership - from the inside out. To be BIG, in short, is to be in your most resourceful state, and you can step into that state at any moment. It is a place of hope and possibility, where you can live and lead intentionally and courageously. When you know who you are when you are BIG, you become the kind of leader who thrives instead of merely survives. And you find that those around you are playing BIG, too. Soon you will be asking, together, \"Who are WE when WE are BIG?\" This power of this book goes far beyond the corporate suite. It ripples out to strengthen families and communities. This is the game changer you have yearned for in yourself and for all those who need your best leadership now. This is BIG.\u003cdiv style=\"display:none\"\u003eISBN-10: 1599324555\u003cbr\u003eISBN-13: 9781599324555\u003cbr\u003eAuthor: Milham, Allan, Roush, Kimberly\u003cbr\u003ePublisher: Advantage Media Group\u003cbr\u003e\n\u003c\/div\u003e","brand":"Advantage Media Group","offers":[{"title":"Paperback (Apr 2014)","offer_id":46291829391557,"sku":"9781599324555","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781599324555.jpg?v=1780113145"}],"url":"https:\/\/www.inveni.store\/collections\/business-economics-development-general.oembed","provider":"Inveni","version":"1.0","type":"link"}