{"title":"Business \u0026 Economics--Marketing--General","description":null,"products":[{"product_id":"marketing-lessons-from-the-grateful-dead","title":"Marketing Lessons from the Grateful Dead","description":"\u003cb\u003eThe Grateful Dead-rock legends, marketing pioneers\u003c\/b\u003e \u003cp\u003eThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away \"freemium\" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.\u003c\/p\u003e \u003cp\u003eWritten by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, \u003ci\u003eMarketing Lessons from the Grateful Dead\u003c\/i\u003e gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, \"lose control\" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1394378017\u003cbr\u003eISBN-13: 9781394378012\u003cbr\u003eAuthor: Halligan, Brian, Scott, David Meerman, Walton, Bill\u003cbr\u003ePublisher: Wiley\u003cbr\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Paperback (Nov 2025)","offer_id":45657247547589,"sku":"9781394378012","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781394378012.jpg?v=1768889910"},{"product_id":"cashvertising-how-to-use-more-than-100-secrets-of-ad-agency-psychology-to-make-big-money-selling-anything-to-anyone","title":"Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone","description":"Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? \u003cp\u003e\u003c\/p\u003eFACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.\u003cbr\u003eFACT! Captions under photos get 200 percent greater readership than non-headline copy.\u003cbr\u003eFACT! Ads with sale prices draw 20 percent more attention.\u003cbr\u003eFACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.\u003cbr\u003eFACT! Four-color ads are up to 45 percent more effective than black and white. \u003cp\u003e\u003c\/p\u003eNew York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to \u003ci\u003eCashvertising\u003c\/i\u003e--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. \u003cp\u003e\u003c\/p\u003eLike a wild roller-coaster ride through the streets of Madison Avenue, \u003ci\u003eCashvertising\u003c\/i\u003e teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: \u003cp\u003e\u003c\/p\u003e\u003cli\u003eHow to create powerful ads, brochures, sales letters, Websites, and more\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to make people believe what you say\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003e\"Sneaky\" ways to persuade people to respond\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eEffective tricks for writing \"magnetic\" headlines\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eWhat mistakes to avoid...at all costs!\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eWhat you should always\/never do in your ads\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eExpert formulas, guidance, tips and strategies\u003cdiv style=\"display:none\"\u003eISBN-10: 1601630328\u003cbr\u003eISBN-13: 9781601630322\u003cbr\u003eAuthor: Whitman, Drew Eric, N\/A, N\/A\u003cbr\u003ePublisher: Career Press\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e","brand":"Career Press","offers":[{"title":"Paperback (Nov 2008)","offer_id":45657492455621,"sku":"9781601630322","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781601630322.jpg?v=1768892128"},{"product_id":"how-brands-grow-2-revised-edition-including-emerging-markets-services-durables-b2b-and-luxury-brands","title":"How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands","description":"\u003cstrong\u003eThis book will change the way you think about marketing forever.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eFollowing the success of international bestseller \u003cem\u003eHow Brands Grow: What Marketers Dont Know, How Brands Grow Part 2\u003c\/em\u003e takes readers further on a journey to smarter, evidence-based marketing. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eHow Brands Grow Part 2\u003c\/em\u003e is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.\u003cdiv style=\"display:none\"\u003eISBN-10: 0190330023\u003cbr\u003eISBN-13: 9780190330026\u003cbr\u003eAuthor: Romaniuk, Jenni, Sharp, Bryon, N\/A\u003cbr\u003ePublisher: Oxford University Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Oxford University Press","offers":[{"title":"HardCover (Oct 2022)","offer_id":45657865617605,"sku":"9780190330026","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780190330026.jpg?v=1768895416"},{"product_id":"therapreneurtm-a-therapists-guide-to-3x-your-therapy-income","title":"Therapreneur(TM): A Therapist's Guide to 3X Your Therapy Income","description":"\u003cp\u003eAlright therapists, let's talk about your dreams for a change.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe dream for flexibility, freedom, and security that I know you're craving.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe dream of changing lives while simultaneously living the laptop lifestyle.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe dream of days where you don't have to fight with insurance companies or do a bunch of admin work and notes.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book was written for ambitious, driven, and intentional therapists who are ready to outgrow the office, leave behind the outdated model of mental health, and make a bigger impact serving others as they ethically add group coaching.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt includes: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTransitioning from therapist to coach\u003c\/p\u003e\u003cp\u003eClarifying your niche\u003c\/p\u003e\u003cp\u003eReducing your hours by 80%\u003c\/p\u003e\u003cp\u003eMarking with a modern plan\u003c\/p\u003e\u003cp\u003eWriting your story to sell\u003c\/p\u003e\u003cp\u003eAdvancing your mindset\u003c\/p\u003e\u003cp\u003emuch, much more\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCheers to getting paid for your knowledge, around the clock, and serving our ideal clients around the globe with your online group coaching program. All while earning back the success, freedom, and security you deserve.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-13: 9798987908600\u003cbr\u003eAuthor: Hill, Caryl, N\/A, N\/A\u003cbr\u003ePublisher: Carly Hill Coaching\u003cbr\u003e\n\u003c\/div\u003e","brand":"Carly Hill Coaching","offers":[{"title":"Paperback (May 2023)","offer_id":45658235273413,"sku":"9798987908600","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9798987908600.jpg?v=1768898804"},{"product_id":"the-personal-mba-10th-anniversary-edition","title":"The Personal MBA 10th Anniversary Edition","description":"\u003cb\u003eThe 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003eMany people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Personal MBA 10th Anniversary Edition\u003c\/i\u003e provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. \u003cp\u003e\u003c\/p\u003eInside you'll learn concepts such as: \u003cbr\u003e\u003cb\u003e\u003cbr\u003eThe 5 Parts of Every Business\u003c\/b\u003e You can understand and improve any business, large or small, by focusing on five fundamental topics.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eThe 12 Forms of Value\u003c\/b\u003e Products and services are only two of the twelve ways you can create value for your customers.\u003cbr\u003e\u003cb\u003e\u003cbr\u003e4 Methods to Increase Revenue\u003c\/b\u003e There are only four ways for a business to bring in more money. Do you know what they are? \u003cp\u003e\u003c\/p\u003eBusiness degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Personal MBA\u003c\/i\u003e will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.\u003cdiv style=\"display:none\"\u003eISBN-10: 0525543023\u003cbr\u003eISBN-13: 9780525543022\u003cbr\u003eAuthor: Kaufman, Josh, N\/A, N\/A\u003cbr\u003ePublisher: Portfolio\u003cbr\u003e\n\u003c\/div\u003e","brand":"Portfolio","offers":[{"title":"Paperback (Sep 2020)","offer_id":45658679378117,"sku":"9780525543022","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780525543022.jpg?v=1768902366"},{"product_id":"exceptional-experiences-five-luxury-levers-to-elevate-every-aspect-of-your-business","title":"Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business","description":"\u003cp\u003e\u003cb\u003eUSA TODAY BESTSELLER \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eLuxury levers are the golden key to revenue, in any industry \u003cp\u003e\u003c\/p\u003eLuxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out--creating unforgettable experiences and forging deeper client connections that drive lasting success. \u003cp\u003e\u003c\/p\u003eAuthor, speaker, and consultant Neen James introduces you to secrets from the luxury industry that will grow your business. With her experience elevation model, she offers an insider's look into how to increase revenue from your most important clients. She shows you how, by paying close attention to your clients, you shift from transactional to transformational relationships with them. Doing so, you create lifelong advocates who will draw more and more such valuable clients to you. \u003cp\u003e\u003c\/p\u003eThe first lesson is that luxury is about experiences, not things. With this lens, James shows you how to elevate every aspect of your brand and every touchpoint with your clients. She introduces you to the five luxury levers--entice, invite, excite, delight, ignite--and offers you systems you can implement immediately to introduce the principles of luxury into your daily operations. \u003cp\u003e\u003c\/p\u003eDrawing on world-class luxury mindset research, interviews with leading experts in the luxury industry, and her extensive background in luxury, James reveals how to set your business apart. By the end of this book, you will understand how to unlock the secrets of the luxury world of exclusive access, build advocates, increase revenue, and differentiate yourself.\u003cdiv style=\"display:none\"\u003eISBN-10: 1774586258\u003cbr\u003eISBN-13: 9781774586259\u003cbr\u003eAuthor: James, Neen, N\/A, N\/A\u003cbr\u003ePublisher: Page Two Books, Inc.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Page Two Books, Inc.","offers":[{"title":"HardCover (Oct 2025)","offer_id":45659235090629,"sku":"9781774586259","price":28.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781774586259.jpg?v=1768907239"},{"product_id":"obvious-adams-the-story-of-a-successful-businessman","title":"Obvious Adams: The Story of a Successful Businessman","description":"OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper \u0026amp; Brothers brought out the story in book form in September of the year of its publication in the Post. The book met with a ready sale. In reviewing it, the New York Times said, \"The young man who is going to seek his fortune in the advertising business should have Obvious Adams for a handbook. Indeed, any young man who is going to seek his fortune in anything might be aided by the common sense and business acumen displayed in this little volume.\" \"Obvious Adams\" soon became a legendary character. He was quoted in business conferences and at board meetings. Heads of companies wrote the author to ask if the hero of the story was a real person; that if he was they wanted to engage his services. His \"obviousness\" influenced the thinking of some of the outstanding industrial leaders of the day. Fun Way Learning Press is now proud to publish a new Business Edition of this classic text, updating some of the author's original usage and including a Manager's Toolkit for the business owner or executive who wants to leverage the \"obvious\" in his or her own business.\u003cdiv style=\"display:none\"\u003eISBN-10: 0990790916\u003cbr\u003eISBN-13: 9780990790914\u003cbr\u003eAuthor: Updegraff, Robert R., N\/A, N\/A\u003cbr\u003ePublisher: Fun Way Learning Company, Inc.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Fun Way Learning Company, Inc.","offers":[{"title":"Paperback (Sep 2014)","offer_id":45659272708293,"sku":"9780990790914","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780990790914.jpg?v=1768907583"},{"product_id":"market-wizards-updated-interviews-with-top-traders","title":"Market Wizards, Updated: Interviews with Top Traders","description":"\u003cp\u003e\u003cb\u003eThe world's top trader's reveal the secrets of their phenomenal success!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e How do the world's most successful traders amass tens, hundreds of millions of dollars a year? Are they masters of an occult knowledge, lucky winners in a random market lottery, natural-born virtuosi--Mozarts of the markets? In search of an answer, bestselling author Jack D. Schwager interviewed dozens of top traders across most financial markets. While their responses differed in the details, all of them could be boiled down to the same essential formula: solid methodology + proper mental attitude = trading success. In \u003ci\u003eMarket Wizards\u003c\/i\u003e Schwager lets you hear, in their own words, what those super-traders had to say about their unprecedented successes, and he distils their responses down into a set of guiding principles you can use to become a trading star in your own right. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more\u003c\/li\u003e \u003cli\u003eTells the true stories behind sensational trading coups, including the one about the trader who turned $30,000 into $80 million, the hedge fund manager who's averaged 30% returns every year for the past twenty-one years, and the T-bond futures trader who parlayed $25,000 into $2 billion in a single day!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"Market Wizards is one of the most fascinating books ever written about Wall Street. A few of the 'Wizards' are my friends--and Jack Schwager has nailed their modus operandi on the head.\"\u003cbr\u003e --Martin W. Zweig, Ph.D., Editor, \u003ci\u003eThe Zweig Forecast\u003c\/i\u003e\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1118273052\u003cbr\u003eISBN-13: 9781118273050\u003cbr\u003eAuthor: Schwager, Jack D., N\/A, N\/A\u003cbr\u003ePublisher: Wiley\u003cbr\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Paperback (Feb 2012)","offer_id":45659278868677,"sku":"9781118273050","price":27.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781118273050.jpg?v=1768907895"},{"product_id":"story-business-why-stories-rule-the-world-and-how-they-can-reinvent-your-business","title":"Story Business: Why Stories Rule the World and How They Can Reinvent Your Business","description":"\u003cp\u003e\u003cstrong\u003eStories move people-and people move business.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful-and undervalued-tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: \u003cstrong\u003eIt's not the best ideas that win, but the best-packaged ideas.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn't just a marketing tool or a way to dress up facts-it's a force that transforms ideas into catalysts people can see, feel, and rally behind.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, you'll explore six essential genres of business storytelling-\u003cstrong\u003evalue, product, brand, sales, leadership, and culture\u003c\/strong\u003e-each with practical tools to help you connect, persuade, and inspire. You'll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you've ever tried to spark change or rally a team-only to be met with blank stares-this book is for you. It's about breaking through using the same skill humans have relied on for tens of thousands of years: \u003cstrong\u003etelling a better story.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page, Story Business will teach you how to captivate, persuade, and lead-all by telling stories that stick.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e--\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Informing... inspiring... an absolute delight to read.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e-Ken Blanchard\u003c\/strong\u003e, The One Minute Manager\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Story Business is both blueprint and battle cry for leaders ready to wield humanity's oldest and most powerful technology.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e-Jimmy Soni\u003c\/strong\u003e, bestselling author of The Founders\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1955671613\u003cbr\u003eISBN-13: 9781955671613\u003cbr\u003eAuthor: McMahon, Gavin, N\/A, N\/A\u003cbr\u003ePublisher: Otterpine\u003cbr\u003e\n\u003c\/div\u003e","brand":"Otterpine","offers":[{"title":"Paperback (Sep 2025)","offer_id":45659340898501,"sku":"9781955671613","price":23.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781955671613.jpg?v=1768908374"},{"product_id":"the-leaders-brain-updated-and-expanded-unlock-peak-performance-in-work-and-life-with-neuroscience","title":"The Leader's Brain, Updated and Expanded: Unlock Peak Performance in Work and Life with Neuroscience","description":"\u003cp\u003e\u003cb\u003eIn this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscience--including new insights from artificial intelligence--are transforming our understanding of effective leadership.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing on more than two decades of research at the intersection of neuroscience, psychology, and business, Platt reveals how leaders can develop critical abilities through understanding the brain's inner workings. In \u003ci\u003eThe Leader's Brain, Expanded and Updated, \u003c\/i\u003ePlatt offers the latest cutting-edge insights on what neuroscience can teach us about how to be a better leader. \u003cp\u003e\u003c\/p\u003eIn an all-new chapter on generative artificial intelligence (AI), Platt reveals how visionary leaders can harmonize human limitations with AI's boundless potential. He introduces three essential skills for AI-ready leadership and offers practical strategies for fostering workplace cultures where technology enhances rather than disrupts human connection. In the process, he illuminates the path to a more intuitive, ethical, and productive partnership between human intelligence and its artificial counterpart. \u003cp\u003e\u003c\/p\u003eNeuroscience provides answers to many of the most vexing challenges leader's face, including: \u003cbr\u003e+ Why different managers make vastly different decisions when presented with identical information\u003cbr\u003e+ How companies like Apple build strong emotional connections with customers while others fail\u003cbr\u003e+ What neuroscience teaches us about building high-performing teams\u003cbr\u003e+ How to avoid common decision-making traps that plague even visionary leaders\u003cbr\u003e+ What secrets AI can reveal about the brain\u003cbr\u003e+ Techniques for optimizing communication and inspiring innovation \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Leader's Brain, Updated and Expanded\u003c\/i\u003e, provides an essential blueprint for leadership development in a rapidly evolving business landscape where artificial intelligence and human potential must work in harmony. Whether you're a seasoned executive or an emerging leader, it offers evidence-based insights to help you lead more effectively in our technology-driven world.\u003cdiv style=\"display:none\"\u003eISBN-10: 1613631952\u003cbr\u003eISBN-13: 9781613631959\u003cbr\u003eAuthor: Platt, Michael, N\/A, N\/A\u003cbr\u003ePublisher: Wharton School Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Wharton School Press","offers":[{"title":"Paperback (Oct 2025)","offer_id":45659355775173,"sku":"9781613631959","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781613631959.jpg?v=1768908495"},{"product_id":"obvious-adams-special-edition-the-story-of-a-successful-businessman","title":"Obvious Adams (Special Edition): The Story of a Successful Businessman","description":"The Secret Weapon of the World's Top Copywriters Obvious Adams is a short and simple story that was written almost a century ago. Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!\u003cdiv style=\"display:none\"\u003eISBN-10: 1490546987\u003cbr\u003eISBN-13: 9781490546988\u003cbr\u003eAuthor: Iny, Danny, Updegraff, Robert Rawls, N\/A\u003cbr\u003ePublisher: Createspace Independent Publishing Platform\u003cbr\u003e\n\u003c\/div\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback (Jun 2013)","offer_id":45659422392517,"sku":"9781490546988","price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781490546988.jpg?v=1768909222"},{"product_id":"obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it","title":"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It","description":"\u003cp\u003eYou know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.\u003c\/p\u003e\u003cp\u003eSo what is it? April Dunford, positioning guru and tech exec, will enlighten you.\u003c\/p\u003e\u003cp\u003eHer new book, \u003cem\u003eObviously Awesome\u003c\/em\u003e, shows you how to find your product's \"secret sauce\"--and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.\u003c\/p\u003e\u003cp\u003ePunctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: \u003c\/p\u003e\u003cp\u003e- The Five Components of Effective Positioning\u003cbr\u003e\u003cbr\u003e- How to instantly connect an audience to your offering's value\u003cbr\u003e\u003cbr\u003e- How to choose the best market for your products\u003cbr\u003e\u003cbr\u003e- How to use three distinct styles of positioning to your advantage\u003cbr\u003e\u003cbr\u003e- How to leverage market trends to help buyers understand why making a purchase is important right now\u003c\/p\u003e\u003cp\u003eWhether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1999023005\u003cbr\u003eISBN-13: 9781999023003\u003cbr\u003eAuthor: Dunford, April, N\/A, N\/A\u003cbr\u003ePublisher: Ambient Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Ambient Press","offers":[{"title":"Paperback (May 2019)","offer_id":45659889270981,"sku":"9781999023003","price":15.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781999023003.jpg?v=1768915393"},{"product_id":"crossing-the-chasm-3rd-edition-marketing-and-selling-disruptive-products-to-mainstream-customers","title":"Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers","description":"No description available\u003cdiv style=\"display:none\"\u003eISBN-10: 0062292986\u003cbr\u003eISBN-13: 9780062292988\u003cbr\u003eAuthor: Moore, Geoffrey A., N\/A, N\/A\u003cbr\u003ePublisher: Harper Business\u003cbr\u003e\n\u003c\/div\u003e","brand":"Harper Business","offers":[{"title":"Paperback (Jan 2014)","offer_id":45659981512901,"sku":"9780062292988","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780062292988.jpg?v=1768916475"},{"product_id":"contagious-why-things-catch-on","title":"Contagious: Why Things Catch on","description":"\u003cb\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestseller that explains why certain products and ideas become popular. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Jonah Berger knows more about what makes information 'go viral' than anyone in the world.\" --Daniel Gilbert, author of the bestseller \u003ci\u003eStumbling on Happiness\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhat makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? \u003cp\u003e\u003c\/p\u003eWharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why \u003ci\u003eNew York Times\u003c\/i\u003e articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eContagious\u003c\/i\u003e, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eContagious\u003c\/i\u003e provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, \u003ci\u003eContagious\u003c\/i\u003e will show you how to make your product or idea catch on.\u003cdiv style=\"display:none\"\u003eISBN-10: 1451686587\u003cbr\u003eISBN-13: 9781451686586\u003cbr\u003eAuthor: Berger, Jonah, N\/A, N\/A\u003cbr\u003ePublisher: Simon \u0026amp; Schuster\u003cbr\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Paperback (May 2016)","offer_id":45660119433413,"sku":"9781451686586","price":18.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781451686586.jpg?v=1768918426"},{"product_id":"inside-the-tornado-strategies-for-developing-leveraging-and-surviving-hypergrowth-markets","title":"Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets","description":"No description available\u003cdiv style=\"display:none\"\u003eISBN-10: 0060745819\u003cbr\u003eISBN-13: 9780060745813\u003cbr\u003eAuthor: Moore, Geoffrey A.\u003cbr\u003ePublisher: Harper Business\u003cbr\u003e\n\u003c\/div\u003e","brand":"Harper Business","offers":[{"title":"Paperback (Dec 2004)","offer_id":45936665886917,"sku":"9780060745813","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780060745813.jpg?v=1772849725"},{"product_id":"day-trading-attention-how-to-actually-build-brand-and-sales-in-the-new-social-media-world","title":"Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNew York Times\u003c\/em\u003e and\u003cem\u003e USA Today\u003c\/em\u003e Bestseller\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\"One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.\" \u003cstrong\u003e-- Michael Rubin, CEO of Fanatics\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn his 2013 bestseller \u003cem\u003eJab, Jab, Jab, Right Hook\u003c\/em\u003e, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.\u003c\/p\u003e\u003cp\u003eIn his latest book, Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the \"TikTokification of Social Media.\" Increasingly, platforms are distributing content based on what users are \u003cem\u003einterested\u003c\/em\u003e in, rather than who they \u003cem\u003efollow\u003c\/em\u003e. In \u003cem\u003eDay Trading Attention\u003c\/em\u003e, Gary offers detailed advice on how small businesses, large corporations, and creators can: \u003c\/p\u003e\u003cul\u003eUnderstand attention--what it is, where it is, where it's underpriced, and how to leverage itProduce relevant, strategic content Use modern advertising platforms to build brand and grow sales in today's rapidly changing environment\u003c\/ul\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 0063317591\u003cbr\u003eISBN-13: 9780063317598\u003cbr\u003eAuthor: Vaynerchuk, Gary\u003cbr\u003ePublisher: Harper Business\u003cbr\u003e\n\u003c\/div\u003e","brand":"Harper Business","offers":[{"title":"HardCover (May 2024)","offer_id":45937273733317,"sku":"9780063317598","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780063317598.jpg?v=1772856759"},{"product_id":"power-of-visual-storytelling","title":"Power of Visual Storytelling","description":"Attention is the new commodity. Visual Storytelling is the new currency.\u003cul\u003e\n\u003cli\u003eHuman brain processes visuals 60,000x faster than text.\u003c\/li\u003e\n\u003cli\u003eWeb posts with visuals drive up to 180% more engagement than those without.\u003c\/li\u003e\n\u003cli\u003eViewers spend 100% more time on web pages with videos.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFilled with full-color images and thought-provoking examples from leading companies, \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.\u003c\/p\u003e\u003cp\u003e\"This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!\"\u003cbr\u003e\u003cb\u003e--Gary Vaynerchuk, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eCrush It! and Jab, Jab, Jab, Right Hook\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.\"\u003cbr\u003e\u003cb\u003e--Guy Kawasaki, author of \u003ci\u003eAPE: Author, Publisher, Entrepreneur\u003c\/i\u003e and former chief evangelist of Apple\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e is the new marketing bible!\"\u003cbr\u003e\u003cb\u003e--Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"If a picture is worth a thousand words, \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e is worth a million.\"\u003cbr\u003e\u003cb\u003e--Scott Monty, Global Digital \u0026amp; Multimedia Communications for Ford Motor Company\u003c\/b\u003e\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 007182393X\u003cbr\u003eISBN-13: 9780071823937\u003cbr\u003eAuthor: Walter\u003cbr\u003ePublisher: McGraw-Hill\u003cbr\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill","offers":[{"title":"Paperback (Apr 2000)","offer_id":45937588633797,"sku":"9780071823937","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780071823937_7b75ded3-22b5-4d71-816d-646d55728266.jpg?v=1772881186"},{"product_id":"generation-ai-why-generation-alpha-and-the-age-of-ai-will-change-everything","title":"Generation AI: Why Generation Alpha and the Age of AI Will Change Everything","description":"\u003cp\u003e\u003cb\u003eA clear, practical guidebook to being a parent and professional in a world transformed by AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eGeneration AI, \u003c\/i\u003e lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement. Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future where AI drives cultural and economic transformation.\u003c\/p\u003e \u003cp\u003eGeneration AI explores timely topics including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eConsumer Behavior: \u003c\/b\u003e AI-driven, personalized shopping and the role of the creator economy in capturing mindshare\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEducation: \u003c\/b\u003e Exploring the future of education and the need for learnings to reinvent itself from a curriculum centered on memorization to one focused on problem solving and creativity\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWork \u0026amp; Career: \u003c\/b\u003e A deep dive into the AI powered developments driving disruption in the workplace and uncovering the skill sets needed to thrive\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMental Health \u0026amp; Relationships: \u003c\/b\u003e Examines AI's potential to both connect and isolate, impacting human interaction.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEthics \u0026amp; Privacy: \u003c\/b\u003e The need for AI guardrails to protect privacy and ensure fairness amid rapid technological advances.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGeneration AI\u003c\/i\u003e is a comprehensive and highly practical guide for all individuals looking to future proof themselves in this brave new world--especially Millennial parents, who are raising the first AI generation, grappling with the disruption of AI in their own lives, and seeking to understand the next stages of our technological evolution.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 139430885X\u003cbr\u003eISBN-13: 9781394308859\u003cbr\u003eAuthor: Britton, Matt\u003cbr\u003ePublisher: Wiley\u003cbr\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Hardcover (May 2025)","offer_id":46080353435845,"sku":"9781394308859","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781394308859.jpg?v=1776036583"},{"product_id":"hoodwinked-how-marketers-use-the-same-tactics-as-cults","title":"Hoodwinked: How Marketers Use the Same Tactics as Cults","description":"\u003cp\u003e\u003cb\u003ePowerhouse marketing expert, narrator of Netflix's \u003ci\u003eBuy Now\u003c\/i\u003e documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This groundbreaking book uncovers: \u003cul\u003e\n\u003cli\u003e How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle \u003c\/li\u003e\n\u003cli\u003e The secret playbook marketers use to create \"brand religions\" around everyday products \u003c\/li\u003e\n\u003cli\u003e Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO \u003c\/li\u003e\n\u003cli\u003e Practical strategies to break free from manipulative digital marketing tactics \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003e With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e, and \u003ci\u003eHarvard Business Review\u003c\/i\u003e, making her the perfect guide through the maze of modern marketing manipulation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Break free from the cult of consumerism--discover how to make mindful choices in an increasingly manipulative digital marketplace. \u003cp\u003e\u003c\/p\u003e \"Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us,\" --Daniella Young, author of \u003ci\u003eUncultured\u003c\/i\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1493086154\u003cbr\u003eISBN-13: 9781493086153\u003cbr\u003eAuthor: Einstein, Mara, Rushkoff, Douglas\u003cbr\u003ePublisher: Prometheus Books\u003cbr\u003e\n\u003c\/div\u003e","brand":"Prometheus Books","offers":[{"title":"Hardcover (Feb 2025)","offer_id":46080357826757,"sku":"9781493086153","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781493086153.jpg?v=1776036609"},{"product_id":"sell-with-a-story-how-to-capture-attention-build-trust-and-close-the-sale","title":"Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale","description":"\u003cp\u003e\u003cstrong\u003eDespite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In \u003cem\u003eSell with a Story\u003c\/em\u003e, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.\u003c\/p\u003e\u003cp\u003eSmith identifies the ingredients of the most effective sales stories and reveals how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSelect the right story \u003c\/li\u003e\n\u003cli\u003eCraft a compelling and memorable narrative \u003c\/li\u003e\n\u003cli\u003eIncorporate challenge, conflict, and resolution- And more \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLearning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie \u0026amp; Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency...and most importantly, sell!\u003c\/p\u003e\u003cp\u003eIf you want to become a better communicator and transform your sales results, \u003cem\u003eSell with a Story\u003c\/em\u003e is for you. \u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1400242363\u003cbr\u003eISBN-13: 9781400242368\u003cbr\u003eAuthor: Smith, Paul\u003cbr\u003ePublisher: Amacom\u003cbr\u003e\n\u003c\/div\u003e","brand":"Amacom","offers":[{"title":"Paperback (Sep 2022)","offer_id":46080502005957,"sku":"9781400242368","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781400242368.jpg?v=1776037924"},{"product_id":"yes-50-scientifically-proven-ways-to-be-persuasive","title":"Yes!: 50 Scientifically Proven Ways to Be Persuasive","description":"\u003cb\u003eLearn how small changes can make a big difference in your powers of persuasion with this \u003ci\u003eNew York Times\u003c\/i\u003e bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEvery day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, \u003ci\u003eYes!\u003c\/i\u003e reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. \u003cp\u003e\u003c\/p\u003eCowritten by the world's most quoted expert on influence, Professor Robert Cialdini, \u003ci\u003eYes! \u003c\/i\u003epresents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. \u003cp\u003e\u003c\/p\u003eOften counterintuitive, the findings presented in \u003ci\u003eYes! \u003c\/i\u003ewill steer you away from common pitfalls while empowering you with little known but proven wisdom. \u003cp\u003e\u003c\/p\u003eWhether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, \u003ci\u003eYes! \u003c\/i\u003eshows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.\u003cdiv style=\"display:none\"\u003eISBN-10: 1416576142\u003cbr\u003eISBN-13: 9781416576143\u003cbr\u003eAuthor: Goldstein, Noah J., Martin, Steve J., Cialdini, Robert\u003cbr\u003ePublisher: Free Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Free Press","offers":[{"title":"Paperback (Dec 2009)","offer_id":46080644808901,"sku":"9781416576143","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781416576143.jpg?v=1776039230"},{"product_id":"this-is-marketing-you-cant-be-seen-until-you-learn-to-see","title":"This Is Marketing: You Can't Be Seen Until You Learn to See","description":"\u003cb\u003e\u003cb\u003e#1\u003ci\u003e Wall Street Journal\u003c\/i\u003e Bestseller \u003c\/b\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eInstant \u003ci\u003eNew York Times \u003c\/i\u003eBestseller\u003ci\u003e \u003c\/i\u003e\u003cp\u003e\u003c\/p\u003eA game-changing approach to marketing, sales, and advertising.  \u003cp\u003e\u003c\/p\u003eSeth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from \u003ci\u003ePermission Marketing\u003c\/i\u003e to \u003ci\u003ePurple Cow\u003c\/i\u003e to \u003ci\u003eTribes\u003c\/i\u003e to \u003ci\u003eThe Dip\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eNow, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. \u003ci\u003eThis is Marketing\u003c\/i\u003e shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. \u003cp\u003e\u003c\/p\u003eGreat marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. \u003cp\u003e\u003c\/p\u003eNo matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: \u003cp\u003e\u003c\/p\u003e* How to build trust and permission with your target market.\u003cbr\u003e* The art of positioning--deciding not only who it's for, but who it's not for.\u003cbr\u003e* Why the best way to achieve your goals is to help others become who they want to be.\u003cbr\u003e* Why the old approaches to advertising and branding no longer work. \u003cbr\u003e* The surprising role of tension in any decision to buy (or not).\u003cbr\u003e* How marketing is at its core about the stories we tell ourselves about our social status. \u003cp\u003e\u003c\/p\u003eYou can do work that matters for people who care. This book shows you the way.\u003cdiv style=\"display:none\"\u003eISBN-10: 0525540830\u003cbr\u003eISBN-13: 9780525540830\u003cbr\u003eAuthor: Godin, Seth\u003cbr\u003ePublisher: Portfolio\u003cbr\u003e\n\u003c\/div\u003e","brand":"Portfolio","offers":[{"title":"Hardcover (Nov 2018)","offer_id":46080682885317,"sku":"9780525540830","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780525540830.jpg?v=1776039405"},{"product_id":"ai-first-the-playbook-for-a-future-proof-business-and-brand","title":"AI First: The Playbook for a Future-Proof Business and Brand","description":"\u003cp\u003e\u003cb\u003eAI is going to change brand strategy and marketing forever. Are you ready?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: \"It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem.\"\u003c\/p\u003e\u003cp\u003eUpon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.\u003c\/p\u003e\u003cp\u003eBrotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete.\u003c\/p\u003e\u003cp\u003eIt's time to get ready for a brand-new world. Start here.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1647829658\u003cbr\u003eISBN-13: 9781647829650\u003cbr\u003eAuthor: Brotman, Adam, Sack, Andy\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Hardcover (Jun 2025)","offer_id":46080766476485,"sku":"9781647829650","price":30.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781647829650.jpg?v=1776040157"},{"product_id":"be-a-sequoia-not-a-bonsai-the-seven-growth-secrets-of-the-worlds-most-successful-companies","title":"Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies","description":"\u003cp\u003e\u003cstrong\u003eSimple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.\u003c\/p\u003e\u003cp\u003eWhether you work at a Fortune 500 giant, a startup, or a nonprofit, \u003cem\u003eBe a Sequoia, Not a Bonsai\u003c\/em\u003e gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.\u003c\/p\u003e\u003cp\u003eWith step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMaximize profitable growth by \u003cstrong\u003etracking the right metrics\u003c\/strong\u003e, not vanity metrics.\u003c\/li\u003e\n\u003cli\u003eAcquire the \u003cstrong\u003emost valuable customers\u003c\/strong\u003e, not just the most customers.\u003c\/li\u003e\n\u003cli\u003eDramatically increase customer lifetime value with \u003cstrong\u003epractical, scalable strategies.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eStrengthen your brand with modern, \u003cstrong\u003eprofit-driven branding\u003c\/strong\u003e approaches.\u003c\/li\u003e\n\u003cli\u003eDeliver a \u003cstrong\u003ecustomer experience\u003c\/strong\u003e your competitors can't match.\u003c\/li\u003e\n\u003cli\u003eBuild a culture of \u003cstrong\u003erapid testing and innovation\u003c\/strong\u003e that keeps you ahead.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .\u003c\/p\u003e\u003cp\u003eThe best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: \u003cstrong\u003eCorporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day.\"\u003c\/em\u003e \u003cstrong\u003e--Jasper Malcolmson, Head of Growth at Gusto and Robinhood\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1400254248\u003cbr\u003eISBN-13: 9781400254248\u003cbr\u003eAuthor: Darveau-Garneau, Nicolas\u003cbr\u003ePublisher: HarperCollins Leadership\u003cbr\u003e\n\u003c\/div\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Hardcover (Jan 2026)","offer_id":46080821756101,"sku":"9781400254248","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781400254248.jpg?v=1776040567"},{"product_id":"the-civic-brand-the-power-responsibility-of-place","title":"The Civic Brand: The Power \u0026 Responsibility of Place","description":"\u003cp\u003e\u003cstrong\u003eThe Civic Brand: The Power \u0026amp; Responsibility of Place\u003c\/strong\u003e is a bold and practical book that challenges conventional thinking about city-building, tourism, economic development, and community engagement. Author Ryan Short introduces a new framework for shaping more resilient, equitable, and loveable places that is rooted in identity, values, and a triple bottom line.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing from years of experience working with cities, counties, and regions across the country, Ryan Short shows how fragmented efforts, siloed departments, and surface-level branding have left communities struggling to grow with intention or preserve what makes them special. The Civic Brand reveals how place branding, when done right, isn't just logos or slogans, but about uniting people, guiding policy, and building shared civic pride. Blending strategic insight with vivid, often entertaining stories from the field, this book brings to life the challenges and triumphs of real places navigating growth, decline, and identity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy many communities face a crisis of identity and how reclaiming that identity can be a turning point\u003c\/li\u003e\n\u003cli\u003eHow a true place brand aligns tourism, economic development, planning, and engagement\u003c\/li\u003e\n\u003cli\u003eThe tools to shift from reactive marketing to proactive visioning and long-term stewardship\u003c\/li\u003e\n\u003cli\u003eWhy branding isn't just a communications strategy, but a governance strategy\u003c\/li\u003e\n\u003cli\u003eHow cities of all sizes can build trust, reduce division, and foster authentic participation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether facing overtourism or decline, rapid growth or disinvestment, division or disengagement, this book offers a bold path forward. It's a call to city leaders, planners, business owners, developers, and residents alike to recognize their role in shaping place and to do so with purpose.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Civic Brand is more than a book, it's a movement to reimagine how we care for the places we call home.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-13: 9798999480712\u003cbr\u003eAuthor: Short, Ryan, Marohn, Charles\u003cbr\u003ePublisher: Modassic Group\u003cbr\u003e\n\u003c\/div\u003e","brand":"Modassic Group","offers":[{"title":"Paperback (Sep 2025)","offer_id":46080938868933,"sku":"9798999480712","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9798999480712.jpg?v=1776041813"},{"product_id":"strategic-marketing-management-the-framework-10th-edition","title":"Strategic Marketing Management - The Framework, 10th Edition","description":"\u003cp\u003e\u003cem\u003eStrategic Marketing Management: The Framework \u003c\/em\u003edelineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. \u003c\/p\u003e\u003cp\u003eThe information contained in this volume is organized into five major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. We discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company's business model, and the process of developing an actionable marketing plan. \u003c\/p\u003e\u003cp\u003ePart Two covers issues pertaining to the development of a marketing strategy that will guide the company's tactical activities. Here we focus on three fundamental aspects of a company's marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. \u003c\/p\u003e\u003cp\u003ePart Three focuses on the marketing tactics, viewed as a process of designing, communicating, and delivering value. We discuss how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. We further address the ways in which companies manage their marketing communication and explore the role of distribution channels in delivering the company's offerings to target customers. \u003c\/p\u003e\u003cp\u003eThe fourth part of the book focuses on managing growth. We discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage and managing sales growth. We further address the process of developing new market offerings and the ways in which companies manage product lines to create market value. We also discuss the key principles of managing product lines and ways in which companies can use product lines to gain and defend market position.\u003c\/p\u003e\u003cp\u003eThe final part of this book provides a set of tools that illustrate the practical application of marketing theory. This part presents two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company's business model. \u003c\/p\u003e\u003cp\u003eThe marketing framework outlined in this book applies to a wide range of companies--startups and established enterprises, consumer packaged goods companies and business-to-business enterprises, high-tech and low-tech ventures, online and brick-and-mortar entities, product manufacturers and value-added service providers, nonprofit organizations and profit-driven companies. This book combines theoretical rigor with practical relevance to strengthen the marketing skills of a wide array of business professionals--from those creating novel market offerings to those improving on existing ones, from entrepreneurs launching a new business to managers working in established corporations, and from product managers to senior executives.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eStrategic Marketing Management: The Framework\u003c\/em\u003e is an abbreviated version of a more comprehensive volume, \u003cem\u003eStrategic Marketing Management: Theory and Practice\u003c\/em\u003e, which is intended for readers seeking broader and more in-depth discussion, detailed analysis, and additional perspectives on the topics presented in the current book.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1936572591\u003cbr\u003eISBN-13: 9781936572595\u003cbr\u003eAuthor: Chernev, Alexander\u003cbr\u003ePublisher: Cerebellum Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Cerebellum Press","offers":[{"title":"Paperback (Jan 2019)","offer_id":46081612415173,"sku":"9781936572595","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781936572595.jpg?v=1776047593"},{"product_id":"its-not-about-you-winning-new-business-in-a-crowded-agency-world","title":"It's Not About You: Winning New Business In A Crowded Agency World","description":"\u003cp\u003e\u003cstrong\u003eTo win more business, you must remember one thing: It's Not About You.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eIn today's market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But prospects care more about what you'll do for them than what you've done for others. \u003c\/p\u003e\u003cp\u003eDrawing on decades of experience leading hundreds of agency reviews, Mercer Island Group's Robin and Stephen Boehler show marketing professionals how to reframe their approach from the client's perspective. \u003c\/p\u003e\u003cp\u003eWith candid stories, field-tested tools, and actionable frameworks, It's Not About You provides a clear path to higher win rates, stronger relationships, and healthier, more predictable growth. \u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReframe your mindset from self-promotion to service. \u003c\/li\u003e\n\u003cli\u003eCreate a truly \"prospect-friendly\" pitch, website, and proposal. \u003c\/li\u003e\n\u003cli\u003eAsk smarter questions that uncover what clients really need. \u003c\/li\u003e\n\u003cli\u003eBuild a new business process that's consistent, confident, and client-focused. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt's Not About You gives agency owners of all types and sizes the clarity and confidence to succeed more often, with less effort. Because when you stop making it about you, everything changes. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1965629075\u003cbr\u003eISBN-13: 9781965629079\u003cbr\u003eAuthor: Boehler, Stephen, Boehler, Robin\u003cbr\u003ePublisher: Kingbird Press LLC\u003cbr\u003e\n\u003c\/div\u003e","brand":"Kingbird Press LLC","offers":[{"title":"Paperback (Jan 2026)","offer_id":46081869807813,"sku":"9781965629079","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781965629079.jpg?v=1776050053"},{"product_id":"say-it-with-charts-the-executives-guide-to-visual-communication","title":"Say It with Charts: The Executive's Guide to Visual Communication","description":"Step-by-step guide to creating compelling, memorable presentations\u003cp\u003eA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each\u003cbr\u003e* Lettering size, color choice, appropriate chart types, and more\u003cbr\u003e* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 007136997X\u003cbr\u003eISBN-13: 9780071369978\u003cbr\u003eAuthor: Zelazny, Gene\u003cbr\u003ePublisher: McGraw-Hill Companies\u003cbr\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover (Mar 2001)","offer_id":46099690815685,"sku":"9780071369978","price":47.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780071369978.jpg?v=1776644246"},{"product_id":"the-strategy-and-tactics-of-pricing-a-guide-to-growing-more-profitably-international-student-edition","title":"The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition","description":"\u003cp\u003eThe Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1032540729\u003cbr\u003eISBN-13: 9781032540726\u003cbr\u003eAuthor: Müller, Georg, Nagle, Thomas T., Gruyaert, Evert\u003cbr\u003ePublisher: Routledge\u003cbr\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Paperback (Nov 2023)","offer_id":46099699564741,"sku":"9781032540726","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781032540726.jpg?v=1776644282"},{"product_id":"clean-winners-sustainability-strategy-that-puts-customers-first","title":"Clean Winners: Sustainability Strategy That Puts Customers First","description":"\u003cp\u003e\u003cb\u003eDespite massive investments, sustainable business still isn't very profitable for most companies. Here's a fresh approach for resetting sustainability for customer value--and profitability.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eStore aisles packed with products labeled \"environmentally friendly.\" Businesses scrambling to respond to stakeholder demands that they make their operations sustainable. Ads touting green credentials for all kinds of enterprises. For a long time now, this has been the market landscape we've lived in, with companies such as Unilever leading the way and creating pressure for others to follow suit.\u003c\/p\u003e\u003cp\u003eBut the uncomfortable truth is that after years of investment in sustainable products and services, most companies still aren't seeing the payoff--not financially, not in value for customers, and not in real environmental and social impact. Why not?\u003c\/p\u003e\u003cp\u003eAs IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, the shortfall is due to a strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions. The authors flip conventional sustainability strategy on its head: instead of companies asking \"How can we make our offerings more sustainable?\" they should be asking \"How can we use sustainability as a catalyst to improve the performance of our products, make them more affordable, or both?\" Viewed this way, sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.\u003c\/p\u003e\u003cp\u003eThe authors call companies that understand this insight--John Deere, Michelin, Schneider Electric, Nespresso, Reckitt, and others--clean winners, or \"Resonators.\" With wide-ranging and instructive stories, they show how Resonators use sustainability to increase customer value and generate robust profits.\u003c\/p\u003e\u003cp\u003eOffering practical frameworks, tools, and tactics, \u003ci\u003eClean Winners\u003c\/i\u003e is your essential guide to reimagining your sustainability strategy.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-13: 9798892791663\u003cbr\u003eAuthor: Challagalla, Goutam, Dalsace, Frederic\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Hardcover (Mar 2026)","offer_id":46100285948101,"sku":"9798892791663","price":33.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9798892791663.jpg?v=1776648691"},{"product_id":"fundable-findable-the-brand-new-way-to-fix-your-nonprofit-fundraising","title":"Fundable \u0026 Findable: The Brand-New Way to Fix Your Nonprofit Fundraising","description":"\u003cp\u003eMore fundraising itself can't fix your fundraising.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToo many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSo if your income has stalled, stop chasing donations. Gather your leadership team and do this instead: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo get funding, be \u003cstrong\u003efundable\u003c\/strong\u003e internally (theory of change and strategic plan) and \u003cstrong\u003efindable\u003c\/strong\u003e externally (positioning strategy and marketing communications) before donor acquisition and retention.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis breakthrough book from Kevin L. Brown gives you the proven Fundable\/Findable Framework to build a clear, compelling brand that maximizes your funding and advances social justice. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-13: 9798992788105\u003cbr\u003eAuthor: Brown, Kevin L.\u003cbr\u003ePublisher: Mighty Ally LLC\u003cbr\u003e\n\u003c\/div\u003e","brand":"Mighty Ally LLC","offers":[{"title":"Hardcover (Apr 2025)","offer_id":46100357808325,"sku":"9798992788105","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9798992788105.jpg?v=1776649550"},{"product_id":"obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it-1","title":"Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it","description":"\u003cp\u003e\u003cstrong\u003eYou know your product is awesome-but does anybody else?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn how to\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eassemble the right team to tackle positioning, \u003c\/li\u003e\n\u003cli\u003euse a simple yet powerful five-step positioning process, \u003c\/li\u003e\n\u003cli\u003eensure your positioning is highly differentiated from your competitors, \u003c\/li\u003e\n\u003cli\u003eidentify your best-fit customers, \u003c\/li\u003e\n\u003cli\u003etest your positioning using a structured sales narrative, \u003c\/li\u003e\n\u003cli\u003eavoid common positioning mistakes that muddy your message.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford's insights will help you find your awesome, so that your customers can too.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1999023056\u003cbr\u003eISBN-13: 9781999023058\u003cbr\u003eAuthor: Dunford, April\u003cbr\u003ePublisher: Ambient Press\u003cbr\u003e\n\u003c\/div\u003e","brand":"Ambient Press","offers":[{"title":"Paperback (Jan 2026)","offer_id":46291781976261,"sku":"9781999023058","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781999023058.jpg?v=1780113076"},{"product_id":"positioning-the-battle-for-your-mind","title":"Positioning: The Battle for Your Mind","description":"\u003cp\u003eThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, \u003ci\u003ePositioning\u003c\/i\u003e describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there \u003c\/li\u003e\n\u003cli\u003ePosition a follower so that it can occupy a niche not claimed by the leader \u003c\/li\u003e\n\u003cli\u003eAvoid letting a second product ride on the coattails of an established one. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePositioning also shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse leading ad agency techniques to capture the biggest market share and become a household name \u003c\/li\u003e\n\u003cli\u003eBuild your strategy around your competition's weaknesses \u003c\/li\u003e\n\u003cli\u003eReposition a strong competitor and create a weak spot \u003c\/li\u003e\n\u003cli\u003eUse your present position to its best advantage \u003c\/li\u003e\n\u003cli\u003eChoose the best name for your product \u003c\/li\u003e\n\u003cli\u003eDetermine when-and why-less is more \u003c\/li\u003e\n\u003cli\u003eAnalyze recent trends that affect your positioning. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, \u003ci\u003ePositioning\u003c\/i\u003e is required reading for anyone in business today.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 0071373586\u003cbr\u003eISBN-13: 9780071373586\u003cbr\u003eAuthor: Ries, Al, Trout, Jack\u003cbr\u003ePublisher: McGraw-Hill Companies\u003cbr\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback (Jan 2001)","offer_id":46291853115589,"sku":"9780071373586","price":20.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780071373586.jpg?v=1780113182"},{"product_id":"the-misny-method","title":"The Misny Method","description":"\u003cp\u003eFor as long as Cleveland can remember, Tim Misny's face has been everywhere. Billboards. Bus benches. Television screens during Browns games. He is the most recognized personal injury attorney in Ohio, and possibly the most recognized professional of any kind in the city's history.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost people assume it's ego. Or money. Or some combination of both that produces a man willing to put his face on everything. Most people are wrong.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Misny Method\u003c\/em\u003e is the first book to decode the system behind the saturation. Cleveland entrepreneur Jim Kukral spent months inside Misny's inner circle, interviewing a dozen people in his orbit, analyzing forty-five years of advertising data, and identifying the four decisions that separate professionals who are known from professionals who are remembered.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat emerged is not a marketing playbook. It's the story of what happens when a kid from Euclid, Ohio decides that invisibility is not an option, and builds a brand so deeply embedded in a city's identity that it becomes part of the culture itself.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReaders will discover the Four Decisions framework (Clarity, Visibility, Repetition, and Outlast) that any professional can use to become the name their market cannot forget. Whether you are an attorney, dentist, financial advisor, contractor, or any professional who is tired of being the best-kept secret in your market, this book is the blueprint.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery market has room for one name that nobody can ignore. \u003cem\u003eThe Misny Method\u003c\/em\u003e is how you become that name.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-13: 9798234054616\u003cbr\u003eAuthor: Kukral, Jim, Misny, Tim\u003cbr\u003ePublisher: Let\u003cbr\u003e\n\u003c\/div\u003e","brand":"Let","offers":[{"title":"Paperback (Apr 2026)","offer_id":46291908657349,"sku":"9798234054616","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9798234054616.jpg?v=1780113707"},{"product_id":"the-business-owners-emergency-survival-guide-for-the-a-i-revolution","title":"The business Owner's Emergency Survival Guide For the A.I. Revolution","description":"\u003cp\u003eTHIS IS NOT A PRODUCTIVITY REVOLUTION. IT'S A POWER SHIFT. For entrepreneurs, A.I. is quietly erasing differentiation and, in the process, deciding who gets customers...and who fades away. In this blunt, no-nonsense guide, Dan s. Kennedy exposes what most \"experts\" won't tell you -and shows you exactly how to protect your business before it's too late. Inside you'll discover: \u003c\/p\u003e\u003cp\u003e1. Why A. I. is designed to destroy differentiation-and commoditize you; \u003c\/p\u003e\u003cp\u003e2. How businesses are unknowingly surrendering control of leads, traffic, and revenue;\u003c\/p\u003e\u003cp\u003e 3. What do to NOW to move your business to higher, safer ground;\u003c\/p\u003e\u003cp\u003e 4. How to use A.I. without becoming dependent on it - or replaced by it; and \u003c\/p\u003e\u003cp\u003e5. the timeless strategies A.I. cannot replicate- and why they matter more than ever. \u003c\/p\u003e\u003cp\u003eFor over 50 years, Dan S. Kennedy has helped entrepreneurs build extraordinary profits, avoid catastrophic mistakes, and stay ahead of every major shift in business. \u003c\/p\u003e\u003cp\u003eNOW, he's sounding the alarm. \u003c\/p\u003e\u003cp\u003eIgnore it-and risk becoming invisible. \u003c\/p\u003e\u003cp\u003eACT on it and position yourself where A.I. can't touch you.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1953321305\u003cbr\u003eISBN-13: 9781953321305\u003cbr\u003eAuthor: Kennedy, Dan S.\u003cbr\u003ePublisher: Micro Publishing Media\u003cbr\u003e\n\u003c\/div\u003e","brand":"Micro Publishing Media","offers":[{"title":"Paperback (Apr 2026)","offer_id":46291915669701,"sku":"9781953321305","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781953321305.jpg?v=1780113762"},{"product_id":"the-yoga-of-marketing-balancing-heart-mind-and-spirit-for-success","title":"The Yoga of Marketing: Balancing Heart, Mind, and Spirit for Success","description":"\u003cp\u003e\u003cstrong\u003eA much-needed guide to painless, holistic marketing practices that align with who you are.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eValenti gives readers her time-tested formula for success, along with life-transforming principles and practices designed to improve energy, attitude, and effort.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a yoga fan or not, Valenti's step-by-step procedures, embedded with the ancient wisdom of the chakras, show you how to approach effective marketing with ease. \u003cem\u003eThe Yoga of Marketing\u003c\/em\u003e bridges consciousness, awareness, and mindfulness with the worlds of marketing and business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReaders will close the cover with inspiration, a foundational understanding of yoga philosophy and the chakra system, practical marketing best practices, and a sense of peace about the process.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1964686830\u003cbr\u003eISBN-13: 9781964686837\u003cbr\u003eAuthor: Valenti, Jeanna\u003cbr\u003ePublisher: Indigo River Publishing\u003cbr\u003e\n\u003c\/div\u003e","brand":"Indigo River Publishing","offers":[{"title":"Paperback (Apr 2026)","offer_id":46291928875205,"sku":"9781964686837","price":16.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781964686837.jpg?v=1780113897"}],"url":"https:\/\/www.inveni.store\/collections\/business-economics-marketing-general.oembed","provider":"Inveni","version":"1.0","type":"link"}