{"title":"Business \u0026 Economics--Research \u0026 Development","description":null,"products":[{"product_id":"continuous-discovery-habits-discover-products-that-create-customer-value-and-business-value","title":"Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value","description":"\u003cp\u003e\"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success.\" \u003c\/p\u003e\u003cp\u003e- Marty Cagan \u003c\/p\u003e\u003cp\u003eHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? \u003c\/p\u003e\u003cp\u003eIn this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. \u003c\/p\u003e\u003cp\u003eIf you want to discover products that customers love-that also deliver business results-this book is for you. \u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1736633309\u003cbr\u003eISBN-13: 9781736633304\u003cbr\u003eAuthor: Torres, Teresa, N\/A, N\/A\u003cbr\u003ePublisher: Product Talk LLC\u003cbr\u003e\n\u003c\/div\u003e","brand":"Product Talk LLC","offers":[{"title":"Paperback (Apr 2021)","offer_id":45658632323269,"sku":"9781736633304","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781736633304.jpg?v=1768902001"},{"product_id":"inspired-how-to-create-tech-products-customers-love","title":"Inspired: How to Create Tech Products Customers Love","description":"\u003cp\u003e\u003cb\u003eLearn to design, build, and scale products consumers can't get enough of\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In \u003ci\u003eINSPIRED, \u003c\/i\u003e technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your business.\u003c\/p\u003e \u003cp\u003eWith sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations dramatically improving their own product efforts.\u003c\/p\u003e \u003cp\u003eWhether you're an early-stage startup working to get to product\/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, \u003ci\u003eINSPIRED\u003c\/i\u003e will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.\u003c\/p\u003e \u003cp\u003eFilled with the author's own personal stories and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix \u003ci\u003eINSPIRED\u003c\/i\u003e will show you how to turn up the dial of your own product efforts, creating technology products your customers love.\u003c\/p\u003e \u003cp\u003eThe first edition of \u003ci\u003eINSPIRED, \u003c\/i\u003e published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 1119387507\u003cbr\u003eISBN-13: 9781119387503\u003cbr\u003eAuthor: Cagan, Marty, N\/A, N\/A\u003cbr\u003ePublisher: Wiley\u003cbr\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"HardCover (Dec 2017)","offer_id":45660130214085,"sku":"9781119387503","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781119387503.jpg?v=1768918501"},{"product_id":"escaping-the-build-trap-how-effective-product-management-creates-real-value","title":"Escaping the Build Trap: How Effective Product Management Creates Real Value","description":"\u003cp\u003eTo stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the \"build trap,\" cranking out features to meet their schedule rather than the customer's needs. \u003c\/p\u003e\u003cp\u003e In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. \u003c\/p\u003e\u003cp\u003e In five parts, this book explores: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy organizations ship features rather than cultivate the value those features represent \u003c\/li\u003e\n\u003cli\u003eHow to set up a product organization that scales \u003c\/li\u003e\n\u003cli\u003eHow product strategy connects a company's vision and economic outcomes back to the product activities \u003c\/li\u003e\n\u003cli\u003eHow to identify and pursue the right opportunities for producing value through an iterative product framework \u003c\/li\u003e\n\u003cli\u003eHow to build a culture focused on successful outcomes over outputs \u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 149197379X\u003cbr\u003eISBN-13: 9781491973790\u003cbr\u003eAuthor: Perri, Melissa\u003cbr\u003ePublisher: O'Reilly Media\u003cbr\u003e\n\u003c\/div\u003e","brand":"O'Reilly Media","offers":[{"title":"Paperback (Dec 2018)","offer_id":46081360756933,"sku":"9781491973790","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781491973790.jpg?v=1776045187"}],"url":"https:\/\/www.inveni.store\/collections\/business-economics-research-development.oembed","provider":"Inveni","version":"1.0","type":"link"}