{"title":"Design--Graphic Arts--Branding \u0026 Logo Design","description":null,"products":[{"product_id":"logos-that-last-how-to-create-iconic-visual-branding","title":"Logos That Last: How to Create Iconic Visual Branding","description":"\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*\u003cbr\u003e*One of the \"top 20 books that all graphic designers should read (and own),\" according to Adobe.com*\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAuthor Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including \u003ci\u003eThe New York Times\u003c\/i\u003e and CNN. In this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects. \u003cp\u003e\u003c\/p\u003eOver the years, Peters has developed a unique creative process, which he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n\u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n\u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n\u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos using Peters's own hands-on, step-by-step process.\u003cdiv style=\"display:none\"\u003eISBN-10: 0760383170\u003cbr\u003eISBN-13: 9780760383179\u003cbr\u003eAuthor: Peters, Allan, N\/A, N\/A\u003cbr\u003ePublisher: Rockport Publishers\u003cbr\u003e\n\u003c\/div\u003e","brand":"Rockport Publishers","offers":[{"title":"HardCover (Nov 2023)","offer_id":45656954896581,"sku":"9780760383179","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780760383179.jpg?v=1768885869"},{"product_id":"all-american-ads-of-the-90s","title":"All-American Ads of the 90s","description":"\u003cp\u003eFrom the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that \u003cstrong\u003ereflected the best and worst of the decade\u003c\/strong\u003e. Bill Clinton's presidency was in jeopardy, the digital age had erupted, and Silicon Valley was affecting everyone on the planet. Meanwhile nudity and \u003cstrong\u003esex ruled the pages of magazines\u003c\/strong\u003e, selling everything from haute couture to fragrances and microwave ovens. Nirvana entertained Generation X while the \"Greatest Generation\" considered purchasing a Probe and something called a Hummer.\u003cbr\u003e\u003cbr\u003e Super Soakers and the game consoles Game Boy and PlayStation were the new toys, as Super Mario World, Gran Turismo, and Sonic the Hedgehog were warping the minds of young people everywhere. Luxury brands were in demand: shoppers coveted a Gucci bag, a Louis Vuitton tote, a Hermes scarf, or a Prada frock. TWA and Continental Airlines still flew the airways and Volkswagen reimagined the Beetle. It was a decade that seemed safely benign, but was jammed with events and consumption on a grand scale, \u003cstrong\u003esetting the stage for the 21st century\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003e Featuring \u003cstrong\u003esix chapters \u003c\/strong\u003ethat cover a range of advertising, from food and fashion to entertainment and cars, a Desert Storm's worth of advertising highlights makes All-American Ads of the '90s \u003cstrong\u003ea must-have compendium\u003c\/strong\u003e for every Beanie Babies-collecting, Simpsons-watching, pog-hoarding, and Harry Potter-loving citizen of 1990s consumerism.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 3836565676\u003cbr\u003eISBN-13: 9783836565677\u003cbr\u003eAuthor: Heller, Steven, Heimann, Jim, N\/A\u003cbr\u003ePublisher: Taschen\u003cbr\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"HardCover (Apr 2018)","offer_id":45657476661445,"sku":"9783836565677","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9783836565677.jpg?v=1768892088"},{"product_id":"from-ball-girl-to-cmo","title":"From Ball Girl to CMO","description":"Even though Melissa M. Proctor never played basketball, her dream as a child was to be the first female coach in the NBA. Your heart will sink and soar as you live through Melissa's trials and triumphs. Through incredible experiences like surviving Hurricane Andrew, moving to London and becoming the first \"ball girl\" for the NBA's Miami Heat, her unconventional path has taken a number of twists and turns that has led to earning the position of Executive Vice President and Chief Marketing Officer for the Atlanta Hawks and State Farm Arena. However, some would be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up...and that's exactly how she wants it.\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eFrom Ball Girl to CMO\u003c\/em\u003e\u003c\/strong\u003e includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Throughout the pages, Melissa shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. She presents a powerful framework for defining \"Guiding Principles\" that anyone can use to help direct life decisions. 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Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks. \u003cp\u003e\u003c\/p\u003eThis book goes beyond just inspiration--it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. 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LOGO Modernism. 45th Ed.","description":"\u003cp\u003eBy the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands--like Rolex, BMW, Louis Vuitton, and the New York Yankees--still use logos designed 100 years ago. \u003cbr\u003e\u003cbr\u003eBringing together two previous volumes--Logo Beginnings and Logo Modernism--into one compendium, design expert Jens Müller (dubbed \"the logo detective\" by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today's brand identifiers. \u003cbr\u003e\u003cbr\u003eFor clarity and ease of reference, both the Beginnings and Modernism sections are divided into categories (like Pictorial, Form, Effect, and Typographic) with each category further subdivided by basic design elements, like circle, line, alphabet, overlay, dots and squares.\u003cbr\u003e\u003cbr\u003eFor context, in addition to the author's essay on the history of the trademark, R. 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