{"product_id":"ben-jerrys-the-inside-scoop-how-two-real-guys-built-a-business-with-a-social-conscience-and-a-sense-of-humor","title":"Ben \u0026 Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor","description":"\"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.\"--\u003cb\u003eNew York Times Book Review. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eA former CEO of Ben \u0026amp; Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben \u0026amp; Jerry's ice cream empire.\u003cdiv style=\"display:none\"\u003eISBN-10: 0517883708\u003cbr\u003eISBN-13: 9780517883709\u003cbr\u003eAuthor: Lager, Fred\u003cbr\u003ePublisher: Crown Currency\u003cbr\u003e\n\u003c\/div\u003e","brand":"Crown Currency","offers":[{"title":"Paperback (May 1995)","offer_id":46080393543877,"sku":"9780517883709","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780517883709.jpg?v=1776036822","url":"https:\/\/www.inveni.store\/products\/ben-jerrys-the-inside-scoop-how-two-real-guys-built-a-business-with-a-social-conscience-and-a-sense-of-humor","provider":"Inveni","version":"1.0","type":"link"}