{"product_id":"logos-that-last-how-to-create-iconic-visual-branding","title":"Logos That Last: How to Create Iconic Visual Branding","description":"\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*\u003cbr\u003e*One of the \"top 20 books that all graphic designers should read (and own),\" according to Adobe.com*\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAuthor Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including \u003ci\u003eThe New York Times\u003c\/i\u003e and CNN. In this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects. \u003cp\u003e\u003c\/p\u003eOver the years, Peters has developed a unique creative process, which he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n\u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n\u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n\u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos using Peters's own hands-on, step-by-step process.\u003cdiv style=\"display:none\"\u003eISBN-10: 0760383170\u003cbr\u003eISBN-13: 9780760383179\u003cbr\u003eAuthor: Peters, Allan, N\/A, N\/A\u003cbr\u003ePublisher: Rockport Publishers\u003cbr\u003e\n\u003c\/div\u003e","brand":"Rockport Publishers","offers":[{"title":"HardCover (Nov 2023)","offer_id":45656954896581,"sku":"9780760383179","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780760383179.jpg?v=1768885869","url":"https:\/\/www.inveni.store\/products\/logos-that-last-how-to-create-iconic-visual-branding","provider":"Inveni","version":"1.0","type":"link"}