{"product_id":"positioning-the-battle-for-your-mind","title":"Positioning: The Battle for Your Mind","description":"\u003cp\u003eThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, \u003ci\u003ePositioning\u003c\/i\u003e describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there \u003c\/li\u003e\n\u003cli\u003ePosition a follower so that it can occupy a niche not claimed by the leader \u003c\/li\u003e\n\u003cli\u003eAvoid letting a second product ride on the coattails of an established one. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePositioning also shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse leading ad agency techniques to capture the biggest market share and become a household name \u003c\/li\u003e\n\u003cli\u003eBuild your strategy around your competition's weaknesses \u003c\/li\u003e\n\u003cli\u003eReposition a strong competitor and create a weak spot \u003c\/li\u003e\n\u003cli\u003eUse your present position to its best advantage \u003c\/li\u003e\n\u003cli\u003eChoose the best name for your product \u003c\/li\u003e\n\u003cli\u003eDetermine when-and why-less is more \u003c\/li\u003e\n\u003cli\u003eAnalyze recent trends that affect your positioning. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, \u003ci\u003ePositioning\u003c\/i\u003e is required reading for anyone in business today.\u003c\/p\u003e\u003cdiv style=\"display:none\"\u003eISBN-10: 0071373586\u003cbr\u003eISBN-13: 9780071373586\u003cbr\u003eAuthor: Ries, Al, Trout, Jack\u003cbr\u003ePublisher: McGraw-Hill Companies\u003cbr\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback (Jan 2001)","offer_id":46291853115589,"sku":"9780071373586","price":20.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9780071373586.jpg?v=1780113182","url":"https:\/\/www.inveni.store\/products\/positioning-the-battle-for-your-mind","provider":"Inveni","version":"1.0","type":"link"}