{"product_id":"soft-power-the-means-to-success-in-world-politics","title":"Soft Power: The Means to Success in World Politics","description":"\u003cb\u003eFrom the pre-eminent scholar of foreign policy, a guide to soft power: the ability of governments to attract and persuade, rather than coerce by force\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Joseph S. Nye, Jr. coined the term \"soft power\" to describe a nation's ability to attract and persuade. Whereas hard power--the ability to coerce-- grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies. \u003cp\u003e\u003c\/p\u003e Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft power - diplomacy, economic assistance, trustworthy information -- is essential as well in securing America's national interests. One of the most influential books on foreign policy every written, \u003ci\u003eSoft Power\u003c\/i\u003e offers vital guidance in an age of geopolitical turmoil.\u003cdiv style=\"display:none\"\u003eISBN-10: 1586483064\u003cbr\u003eISBN-13: 9781586483067\u003cbr\u003eAuthor: Nye, Joseph S., N\/A, N\/A\u003cbr\u003ePublisher: PublicAffairs\u003cbr\u003e\n\u003c\/div\u003e","brand":"PublicAffairs","offers":[{"title":"Paperback (May 2005)","offer_id":45659379859653,"sku":"9781586483067","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781586483067.jpg?v=1768908933","url":"https:\/\/www.inveni.store\/products\/soft-power-the-means-to-success-in-world-politics","provider":"Inveni","version":"1.0","type":"link"}