{"product_id":"the-all-new-dont-think-of-an-elephant-know-your-values-and-frame-the-debate","title":"The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate","description":"\u003cb\u003e\"[Lakoff is] the father of framing.\"--\u003ci\u003eThe New York Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\"An indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now.\"--Jennifer M. Granholm, former governor of Michigan\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eTen years after writing \u003ci\u003ethe \u003c\/i\u003edefinitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. \u003cp\u003e\u003c\/p\u003eCalled the \"father of framing\" by \u003ci\u003eThe New York Times, \u003c\/i\u003eLakoff explains how framing is about \u003ci\u003eideas\u003c\/i\u003e--ideas that come before policy, ideas that make sense of facts, ideas that are \u003ci\u003epro\u003c\/i\u003eactive not \u003ci\u003ere\u003c\/i\u003eactive, positive not negative, ideas that need to be communicated out loud every day in public.\u003cbr\u003e\u003ci\u003e\u003cbr\u003eThe ALL NEW Don't Think of an Elephant!\u003c\/i\u003e picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. \u003cp\u003e\u003c\/p\u003eIn this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.\u003cdiv style=\"display:none\"\u003eISBN-10: 160358594X\u003cbr\u003eISBN-13: 9781603585941\u003cbr\u003eAuthor: Lakoff, George\u003cbr\u003ePublisher: Chelsea Green Publishing Company\u003cbr\u003e\n\u003c\/div\u003e","brand":"Chelsea Green Publishing Company","offers":[{"title":"Paperback (Sep 2014)","offer_id":46081366491333,"sku":"9781603585941","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/6414\/2533\/files\/9781603585941.jpg?v=1776045231","url":"https:\/\/www.inveni.store\/products\/the-all-new-dont-think-of-an-elephant-know-your-values-and-frame-the-debate","provider":"Inveni","version":"1.0","type":"link"}