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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Publisher: Harper Business

Contributors:

Al Ries (Author)

Laura Ries (Author)

Contributors: Al Ries (Author) ; Laura Ries (Author)

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BISAC categories: Business & Economics -> Advertising & Promotion

BISAC categories: Business & Economics -> E-Commerce -> Digital Marketing

BISAC categories: Business & Economics -> Marketing -> Industrial

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Product Description

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ISBN-10: 0060007737
ISBN-13: 9780060007737
Author: Ries, Al, Ries, Laura, N/A
Publisher: Harper Business

Product Details

ISBN-13: 9780060007737

ISBN-10: 0060007737

Publisher: Harper Business

Publish Date: September 17, 2002

On Sale Date: January 1, 0001

Language: English

Pages: 272

Dimensions: 9.1 × 7.4 × 0.7 in

Weight: 0.82 lbs

Categories

Business & Economics · Advertising & Promotion
Business & Economics · E-Commerce · Digital Marketing
Business & Economics · Marketing · Industrial

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