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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

Publisher: Routledge

Contributors:

Georg Müller (Author)

Thomas T. Nagle (Author)

Evert Gruyaert (Author)

Contributors: Georg Müller (Author) ; Thomas T. Nagle (Author) ; Evert Gruyaert (Author)

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BISAC categories: Business & Economics -> Purchasing & Buying ->

BISAC categories: Business & Economics -> Strategic Planning ->

BISAC categories: Business & Economics -> Marketing -> General

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Product Description

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

ISBN-10: 1032540729
ISBN-13: 9781032540726
Author: Müller, Georg, Nagle, Thomas T., Gruyaert, Evert
Publisher: Routledge

Product Details

ISBN-13: 9781032540726

ISBN-10: 1032540729

Publisher: Routledge

Publish Date: November 2, 2023

On Sale Date: November 2, 2023

Language: English

Pages: 362

Dimensions: 10.0 × 7.0 × 0.75 in

Weight: 1.38 lbs

Categories

Business & Economics · Purchasing & Buying
Business & Economics · Strategic Planning
Business & Economics · Marketing · General

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