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Invisible Influence: The Hidden Forces That Shape Behavior

Publisher: Simon & Schuster

Contributors:

Jonah Berger (Author)

Contributors: Jonah Berger (Author)

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BISAC categories: Business & Economics -> Marketing -> Research

BISAC categories: Business & Economics -> Consumer Behavior -> General

BISAC categories: Psychology -> Social Psychology ->

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Product Description

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

"Jonah Berger has
ISBN-10: 1476759731
ISBN-13: 9781476759739
Author: Berger, Jonah
Publisher: Simon & Schuster

Product Details

ISBN-13: 9781476759739

ISBN-10: 1476759731

Publisher: Simon & Schuster

Publish Date: June 20, 2017

On Sale Date: June 20, 2017

Language: English

Pages: 272

Dimensions: 8.4 × 5.5 × 0.9 in

Weight: 0.5 lbs

Categories

Business & Economics · Marketing · Research
Business & Economics · Consumer Behavior · General
Psychology · Social Psychology

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